Is My Business Eligible?

Not all businesses are eligible for this tax credit. Section 44 of the IRS Code allows businesses with a total annual revenue of less than $1,000,000 (from the previous tax year) or businesses with 30 or less full-time employees to be eligible to apply for this tax credit.

What is an ADA Accessible Website?

Adapting your current website or creating a new one that is ADA accessible is not necessarily an easy task. Ensuring your business and building can then assist anyone with varying disabilities can be even harder. The government acknowledges the challenges and is looking to help you make your website and business more accommodating to anyone who needs it. While they can’t change your website or property for you, they can help alleviate the financial costs you incur to do so.

The ADA has guidelines in place for an ADA accessible website.

A few tips are to:

• Utilize large print text
• Avoid flashing graphics
• Include a description or caption for each graphic that can be read aloud
• Use easy to read fonts and lighting/backgrounds
• Be sure it is user friendly
• Use standard HTML tags that work with assistive reader systems
• Make your site completely usable with a keyboard alone

Additional tax deductions may be available.

Taking Next Steps

If you need any help making your website more accessible, we can certainly assist. Whether applying changes manually or installing a helpful tool like Accessibe to cut down on development costs, we can help your website meet ADA guidelines

The post ADA Web Accessibility first appeared on Top Jump Marketing.

• What marketing campaigns have you tried in the past?
• What were the results of those campaigns?
• Are you searching for solutions that are long lasting or provide immediate results?

After we have discussed these questions, we’ll be able to guide you on the right path.  A few of the most popular services we have at Top Jump Marketing are:

Website Design and Development – Having an online presence is important in today’s modern world.  When you work with our team, we will create a site that is custom built and focused around your company and branding.  You will present a professional image through all electronic sources – each site built is mobile friendly and SEO optimized!

Search Engine Optimization – After you have your site built, continue to brand your business and services online while ranking higher on search engines.  Numerous clients are ranking on over 100+ keywords on the first page of Google.  You could join them!  Ask us to see our current client’s results and to learn how your company could be ranking in those superior spots as well!

Logo Design – If you’re a new business starting out, having a professional brand image will put you on the right track for success. We’re also masters at retaining core elements of out-of-date logos so they stay recognizable even after a facelift has taken place.

Print Materials – Are you in need of print materials to make your company stand out?  Business cards, brochures, flyers, folders – we can do it all!  Our team of professional designers works with your specific branding needs to create custom print options that will help you stand out among the crowd.

Direct Mail – Our direct mail pieces are just as professionally designed as our print material and are targeted for clients of your specific business!  We work with Dunn & Bradstreet to provide our clients with superior lists at a fraction of the retail cost.  Call us to learn how to take advantage of this offer!

The team at Top Jump Marketing is here to help guide you on the path to success.  We know marketing inside and out and are happy to help your company with the design services that you need.  Give us a call at 419-359-5970 to start today!

The post Marketing Ideas for Your Business first appeared on Top Jump Marketing.

Custom Site vs. Template Site

What’s not to love about a templated site that you can design on your own?  They are cheaper, yet still have a beautiful design.  They’re quick to set up and allow you to have an immediate online visual for your brand.

But with all these great quick DIY sites, there are downfalls.  Many of the template designs use themes that have built-in functions and features that might not be suited for your needs.  This could cause you to have a brand image online that isn’t suited for your business.  Then, if you want to remove that part of the template, you’ll have to hire someone to remove that feature or function from your site – so most of your savings just went out the window.  Plus, sites regularly update their templates, so all the coding you just paid someone to do to correct your template has to be redone, costing you money again and again.

With a custom design on your own web server, you never have to worry about your template being updated and not functioning. Why? Because you don’t have a template!  At Top Jump Marketing, we take all the design and development off your shoulders and bring it in house to our professional team of website developers.  They create custom templates based on what we know works.  Each site is then optimized for Search Engine Optimization (SEO) and has the added benefit of 50+ business listings – all at no additional cost!

Although with a custom website, the design process does take longer and is a bit more expensive at first, the long-term benefits are worth it!  One other thing that website template builders don’t tell you – they are much harder to rank on Google organically.

Ranking on Google

Before you begin your website project, we will ask you what your long-term goals are.  Are you looking for a website that is just available for people who know about your site?  Or are you looking for a website that you can continue to rank higher and higher organically on the first page of Google?

If your goal is to become one of the top spots on Google organically so you consistently create new sales leads, it will be a hard feat to accomplish with a templated site.  Search engines like websites that are unique and properly optimized.  They have a number of different things they look for that helps you continue to rank higher and higher – and unfortunately templated sites do not perform well.

Be sure to ask us about our case study on this!

Why Choose a Custom Website?

When you work with Top Jump Marketing to create a custom-built website, it is the first step in making your brand stand out on the web!  Our sites give you the edge that will continue to help improve your image while edging out the competition.  Each one of our sites are mobile friendly and search engine optimized!  They are custom built around your branding and company – and the difference shows. Just look at our portfolio.

Through the custom design process, we take the time to learn about your company, your background, your products, your services, and the image that you would like to portray.  We are not finished until you are 100% satisfied with the design.

If you’re ready to learn more about why a custom website is right for you, give us a call at 419-359-5970.

The post The Importance of a Custom Website Design first appeared on Top Jump Marketing.

When you first had your website completed, did you test your website forms? If not, you should immediately. We request that all companies check every web form on their website the day that it goes live, that way we can resolve any issues immediately. We then recommend that you test them on a regular basis to ensure everything is working properly. However, if you begin to notice that your submissions have slowed, or even come to a halt, feel free to give us a call at 419-359-5970 so we can look “under the hood” of your website.

What Can Cause a Web Form to Break?

When you built your site, you had hoped it would be perfect. While in many instances it can be, there are many instances where technology can cause a headache; this being one of those cases.

We’re all aware that hackers can be a problem for business owners. If a hacker pilfers your leads, they will skip directly over you and route to the hacker’s inbox. They can then sell these leads to your competitors.

You might also be experiencing issues if your email platform changes their spam filters. We’ve seen an increase in problems with Gmail users not receiving the WordPress form submissions. They aren’t even making it through to the spam folder. Instead, they are getting denied completely.

If your server upgraded and did not fully implement, you could also experience issues with your web forms not arriving to your inbox.

What Can You Do About It?

The most important thing that you can do is pay attention to your web form submissions. If anything seems out of the ordinary, hop online and test them yourself. If your test emails aren’t coming through, call our team at Top Jump Marketing to take a look. We’ll provide a detailed assessment of the problem you’re encountering, then help restore your web forms with trusted solutions.

To learn more, call our office at 419-359-5970.

The post Things that Can Break a Web Form first appeared on Top Jump Marketing.

Our team at Top Jump Marketing has years of experience and it shows.  We have achieved literally hundreds of top Google ranking for multiple clients.

Anyone can make such a claim, but we can prove it with real-life examples.

First, how are such results achieved?  A careful combination of SEO optimization, focused on appropriate keywords, constantly updating our client’s sites with fresh, new, relevant content and interesting, professionally designed custom websites – tailor made for each client.

You simply don’t get top Google rankings with a stick figure website and remembering to post a blog every now and then.  Like any goal worth having, top ranking requires thought, intent and hard work.

Real-life Examples

Here are just a few of the examples of the results our clients are receiving on Google.

• Ambassador Construction……………… 201 keywords with top 10 ranking.
• Millers Casework……………………. 178 keywords with top 10 ranking.
• Sadler Coating Systems………………. 160 keywords with top 10 ranking.
• SES……………………………….. 188 keywords with top 10 ranking.
• Woolbrights………………………… 149 keywords with top 10 ranking.
• ACR……………………………….. 277 keywords with top 10 ranking.
• First Class………………………… 435 keywords with top 10 ranking.

We could add many more to the list above, but why belabor the obvious?

What, exactly, do these figures mean?  Basically, if you put a word in the search bar of Google, that is a “keyword”.  Google uses those keywords, along with other items, to determine what sites come up and in what order.

The more keywords that meet a search phrase, the more likely a website is to be listed and the higher on the list it is ranked.

Why Top Jump Marketing?

Sure, you could design your own site, write your own blogs and articles, learn how to do SEO, update your social media accounts, research and code appropriate meta-tags and keywords, promote your site to all the directories and so forth.  But then, when would you have time to run your business?

The team at Top Jump Marketing has years of experience marketing all kinds of different businesses.  Our services include more than just throwing up a link or two and calling it a day.  Instead, we create content on an ongoing basis.

SEO Plan

Top Jump Marketing offers a comprehensive SEO (Search Engine Optimization) plan that includes:

• On-site blog publication
• Link building
• Social bookmarking
• Directory submission
• Blog commenting
• Search engine submission
• Creation of link wheels
• Integration of meta-tags and keywords
• And so much more!

Keyword Research for your business type top keywords

We research keywords to determine the best possible combination for your business in your marketplace.

As you can see from our success, we have the experience and knowledge to get your business literally hundreds of keywords ranking in the top 10.  That correlates directly into more eyes on your website listing and a significant increase in potential revenue for your business.

Multi-location approach

Most online searchers, looking to make a purchase or get service, will look at local listings and will frequently include a location name (such as “Mansfield, OH”).  In fact, more than 3 billion localized searches occur monthly on Google!  By adding various locations your business serves directly into your keywords that are routinely promoted in our SEO package, we substantially increase your probability of being “found” by an online searcher in your service area.

One-Stop-Marketing

Top Jump Marketing does everything.  We not only design your website and promote it on your behalf, we are also a full-service marketing organization.  Our other services include:

• Direct mail
• Printed materials
• Telemarketing
• Social media campaigns
• Email funnels
• Logo design
• So much more!

Keeping all of your marketing in one location is not only convenient, but it also ensures an integrated, holistic approach, a dovetailing of ideas and designs that make your business truly unique in the online community.

Is your business ready to take the next step in online marketing?  Call the Top Jump Marketing professionals at 419-359-5970 and get ready for more success.

The post Hundreds of Pages with Top Google Ranking first appeared on Top Jump Marketing.

The best news is that Top Jump Marketing has solutions to make your current website a success. As more people turn to digital avenues, attracting potential clients is key to your success. Allow our team the opportunity to discuss the many options available to protect your company, website, and customers. All it takes is a call to 419-359-5970 to provide you with the guidance needed for a successful web presence.

Popular Website Upgrade Options

HTTPS (SSL Certificate).  When a website URL has the added ‘s’ in front of the domain, it is a clear indicator that the website has added an active SSL Certificate. This is a digital certificate that enables an encrypted connection and provides authentication for your website. The SSL certificate ensures that the communication passed between the website and the client is secured, preventing hackers from retrieving their personal information. It provides your clients with the peace of mind that your website is authentic and encrypted. Plus, search engines will favor your website more, leading to higher rankings in search results.

Ongoing Security.  Many website platforms provide some built-in security but will require further protection and maintenance to keep you free from new hacking techniques.  By adding security and monitoring protection, you can be confident that your website has the top-of-the-line defense against all new hacks. The best news is that if a troublesome hacker does break through, our warranty protection will cover the repair of your site at no extra cost to you!

Speed Upgrade.  When browsing the web, we all want everything to be super-fast.  Our speed upgrade option may be the best thing you can do for your existing website.  By stripping out unneeded functions, we can improve the performance of your site (just recently we shaved 5 seconds off the loading time of a website). And an added bonus, Google and other search engines are making speed a factor in rankings. So, speed upgrades have the potential to boost your organic rankings so you can get more online leads.

Hosting Upgrade.  Having a dedicated IP address on a server that isn’t shared with 100s of websites (which is common for budget $10-15/month plans) can vastly improve the user experience for larger websites. Upgrading your hosting can increase speed, increase available hard drive space for content, and mitigate the “neighborhood reputation” risk brought on by sharing an IP address with 100s of other websites that could be hacked with viruses or be sending out mass amounts of email spam.

Call Today to Learn More

We look forward to discussing these and many other options to help improve your website.  Our team is always happy to discuss other additions including online instant messaging, real-time widgets, on-exit pop ups, ongoing SEO, content development for new pages, and so much more!  Please call us at 419-359-5970, so we can help make your website the best it can be.

The post Upgrades for Your Website first appeared on Top Jump Marketing.

Generally speaking, smaller company websites have less security and are easier to hack, making them more vulnerable, and therefore more attractive, targets for online thugs and hoodlums.

There are steps you can take to increase your security and make your site less hackable.  Some of those steps include:

• Employ website security tools
• Keep all software up to date
• Utilize complex usernames and passwords
• Use HTTPS (SSL verification)

None of these will make your site 100% secure, though each will reduce its vulnerability.

So, if your site does become compromised, then what?

What to Do Now

If your site is compromised by a hacker, it is absolutely imperative that you address the problem immediately!  That site is your company’s responsibility and, just like other company assets like vehicles and equipment, your company potentially faces a liability risk.

The following steps must be undertaken immediately.

• Contact the host
• Identify and reverse the damage
• Change all passwords
• Create a backup (hopefully you had already done this)
• Update all website security
• Create a website maintenance plan

It is a LOT of work to get everything done, not to mention some of it requires specialized knowledge and experience.  That’s why we recommend working with a professional technical team…like our team at Top Jump Marketing.

We will:

• Identify the damage inflicted
• Remove malicious code installed
• Remove all backdoor access
• Provide information for increased security-

With constant changes in technology, it is virtually impossible to prevent every single hacker on the Internet from challenging your site’s integrity.  However, should your site become compromised, remember the team at Top Jump Marketing is ready to stand by you.  Working together, we will identify any weaknesses in your site’s security and get the problem(s) corrected.

Website Maintenance Program

As hackers become increasingly sophisticated, ongoing maintenance of your site becomes increasingly urgent.  The most valuable defense your site has against the onslaught of virtual marauders is diligence and cutting-edge security.

This all takes time, knowledge, and experience.  That is why Top Jump Marketing has designed a website maintenance package.  This package includes:

• Ongoing and automatic security upgrades
• Security monitoring
• Full updated WordPress platform
• Fully updated themes and plugins
• BulletProof security maintenance
• Site is fully backed up to two separate locations monthly
• Warranty

Warranty?  Yep.  As a member of the Top Jump Marketing maintenance program, if your covered site is ever hacked or compromised, it will be repaired FREE.

Want to learn more?  Contact the professionals at Top Jump Marketing today at 419-359-5970 and see what we can do for you.

The post You’ve been hacked…now what? first appeared on Top Jump Marketing.

What exactly is a digital accessibility policy? It is a statement that confirms your company has a fully inclusive digital footprint. This includes your website, PDF documents, webchats, mobile applications, invoices and more. While this might seem daunting, providing your clients, employees, and audience with proper accessibility is required by the Americans with Disabilities Act. When you create a digital presence that is accessible to all, your company will be in compliance.

The good news is you don’t have to make this transition alone. The team at Top Jump Marketing is here to help you ensure your digital avenues are fully accessible. Call 419-359-5970 to learn more.

Step 1: Learn Digital Accessibility Basics

When you create your digital accessibility plan, you need to first understand what it means to be digitally accessible! Understanding what makes a website accessible and inaccessible will help you create a plan for your organization. Consider the following questions:

• What does the ADA require to be digitally accessible?
• For people with vision impairments, does color contrast play a role in accessibility?
• How does your content work alongside assistive technologies?
• Does your video content have auto-play options with captions?

If you haven’t had a chance to look at the Web Content Accessibility Guidelines (WCAG) yet, Top Jump Marketing highly suggests it. Once you truly understand what is required, you will have the basics down.

One thing that is important to note: your company can be held liable if you do not have an accessible online presence. Companies have been sued by people who have not been able to easily access their content. The good news is Top Jump Marketing can take your digitally accessibility needs and provide you with solutions you can count on.

Step 2: Define what your organization needs to be digitally accessible

Before you begin, your company should define what is expected for your digitally accessible policy. Consider everyone who utilizes your digital applications – employees, clients, online audience, anyone who might use your digital tools. Each of these people will need to have a full functionality for your digital presence.

It’s understandable if you don’t have all the answers. There’s no need to stress. You will not have to go through this process alone if you reach out to our team. Top Jump Marketing is here to help you understand what is required and help you implement it.

Step 3: Hire a team of developers with digital accessibility experience

When your website was created, you might not have known about digital accessibility, or had a team who could properly handle web content accessibility guidelines. The good news is you don’t have to start from scratch. Top Jump Marketing can help create digital accessible solutions that work alongside your current online presence. We will help you create a digital accessibility policy without having to reinvent the wheel.

Our team of developers will help implement a plan that builds on your existing content and transition your current digital presence to comply with WCAG and ADA requirements.

Step 4: Prepare Your Accessibility Statement

Having an accessibility statement is a declaration to your clients, employees, and vendors that you are committed to web accessibility. Having a clear, concise message that defines all the methods that you’ve used will help protect your company and provide your digital users with peace of mind. Don’t worry if this seems overwhelming, the Top Jump Marketing team can help you create your accessibility statement.

Step 5: Ongoing Maintenance for Digital Accessibility

Like all digital trends, accessibility will require your organization provide ongoing maintenance and accessibility checks. When you work with our team at Top Jump Marketing, you can rest assured that we will continue to stay up to date with your accessibility needs so your efforts do not lag and your company stays fully protected.

In Conclusion

The most important thing to remember is that your company is not alone. Our team members are here to help you create a digital accessibility policy that can be easily implemented. We will be by your side every step of the way.

If you’re ready to have your organization take the steps required to be digitally accessible, please call our team at 419-359-5970.

The post Ensuring your Website is Digitally Accessible first appeared on Top Jump Marketing.

Available Options

After you’ve built your custom website, you expect it to perform quickly. However, because the market is so competitive, a website alone is no longer good enough to rank on Google for high-traffic keywords. The first step to help improve your rankings is to create an SEO plan. Beyond that, there are a few other additions that you can utilize to improve your websites functionality and rankings. This includes:

• SSL (HTTPS) Upgrade – If you’re looking for improved rankings, add the “SECURE” green badge to your website through a third-party SSL certificate.
• Ongoing Security Protection – Keeping your new web investment safe requires constant monitoring for hacker breaks. These plans come with warranties in case your website is compromised, so you’re back up and running quickly at no cost.
• Upgrade Speed – Do you have a site that runs a bit slow? Consider stripping down your site to make it faster than ever and creating a better user experience for your potential clients. This will also help boost your search rankings.
• Dedicated IP Hosting – When you want the best speed and improvement in your website rankings, having a dedicated IP address for your website hosting is a fantastic option!
• Chat Widgets – Want to connect with your customers in real time? Add a chat widget to your site and introduce yourself when a potential client visits your site. Being available immediately makes it easy for them to interact without having to pick up the phone and dial!
• On-Exit Pop Ups – For those looking to increase conversion rates, adding an on-exit pop up is just what you’re looking for. It only shows up when a user moves their mouse cursor out of your site (i.e. when they go for the back button or close button).

Contact Top Jump Marketing to Learn More

Are you ready to learn more about the above items and which one might help your company best? If so, give our team a call at 419-359-5970. We’ll be happy to create a custom plan for your website’s unique needs.

The post Website Add-Ons that Increase Your Return on Investment first appeared on Top Jump Marketing.

From what we have seen recently, there is a lot of misinformation from website developers about how to rank on Google and we’d like to clear some of that up for clients/future clients.  A website alone is not enough to get you to rank on the first page of Google for high-traffic search keywords (i.e. not your name, but a service or product type you are offering).  A website is the first step, but in order to gain rankings on Google, you will need to invest in Search Engine Optimization.

After all, there are only a few spots at the top and dozens (if not hundreds or thousands) of other businesses want them too.

What is Search Engine Optimization?

Search Engine Optimization (SEO) is a process that is required to get your website to gain higher visibility on Google and other search engines.  It is NOT pay-per-click advertising.  It organically helps your website rank on the first page of Google in the rankings.

Because there is so much competition with keywords, Google has algorithms that determine which sites will rank higher than others.  A few things that they look for include:  regularly added content, unique content, relevant keywords, a non-templated website, and more!  A website alone just does not cut it.

Top Jump Marketing Options

At Top Jump Marketing, we have options for businesses of all sizes.  We can build and develop a custom site for you, then set you up with a SEO plan that fits your needs.  Our team takes the time to learn about your business, find relevant keywords that your clients are searching, and target your desired areas.

One very important thing to note:  Search Engine Optimization takes time to see results!  It is also important to note that no company can guarantee you a #1 rank for any keyword because they don’t control Google or any other popular search engine.

You will begin to see results within the first 3-6 months, and the longer you make SEO a priority, the more keywords you will have rank.  Our team will keep in touch with you regularly and provide quarterly reports so you can track your progress. Some of our clients are now on the first page over 150+ times for various keywords that are important to them.

If you’re interested in learning more about how to properly rank your website on Google, please call our office at 419-359-5970.

The post Website Ranking on Google first appeared on Top Jump Marketing.