Blog - Top Jump Marketing

Marketing Ideas for Your Business

Have you been searching for a marketing company to provide solutions for your business? If so, the well-experienced team at Top Jump Marketing is here to help! We will create a marketing plan that suits your business and your unique needs. In order to help us guide you to the right solutions, we might ask the following questions:

What marketing campaigns have you tried in the past?
What were the results of those campaigns?
Are you searching for solutions that are long lasting or provide immediate results?

After we have discussed these questions, we’ll be able to guide you on the right path. A few of the most popular services we have at Top Jump Marketing are:

Website Design and Development – Having an online presence is important in today’s modern world. When you work with our team, we will create a site that is custom built and focused around your company and branding. You will present a professional image through all electronic sources – each site built is mobile friendly and SEO optimized!

Search Engine Optimization – After you have your site built, continue to brand your business and services online while ranking higher on search engines. Numerous clients are ranking on over 100+ keywords on the first page of Google. You could join them! Ask us to see our current client’s results and to learn how your company could be ranking in those superior spots as well!

Logo Design – If you’re a new business starting out, having a professional brand image will put you on the right track for success. We’re also masters at retaining core elements of out-of-date logos so they stay recognizable even after a facelift has taken place.

Print Materials – Are you in need of print materials to make your company stand out? Business cards, brochures, flyers, folders – we can do it all! Our team of professional designers works with your specific branding needs to create custom print options that will help you stand out among the crowd.

Direct Mail – Our direct mail pieces are just as professionally designed as our print material and are targeted for clients of your specific business! We work with Dunn & Bradstreet to provide our clients with superior lists at a fraction of the retail cost. Call us to learn how to take advantage of this offer!

The team at Top Jump Marketing is here to help guide you on the path to success. We know marketing inside and out and are happy to help your company with the design services that you need. Give us a call at 419-359-5970 to start today!

The Importance of a Custom Website Design

Many clients of Top Jump Marketing are not familiar with the marketing world, which is why they turn to us for help. Some, however, choose to go alternative routes and do the “build your own” marketing plan through sites like Square Space and Wix to create a quick way to have an online presence. Although these may seem like an attractive alternative to paying a marketing company, there are important reasons that professionals (and business owners with regrets) suggest you do not use them.

Custom Site vs. Template Site

What’s not to love about a templated site that you can design on your own? They are cheaper, yet still have a beautiful design. They’re quick to set up and allow you to have an immediate online visual for your brand.

But with all these great quick DIY sites, there are downfalls. Many of the template designs use themes that have built-in functions and features that might not be suited for your needs. This could cause you to have a brand image online that isn’t suited for your business. Then, if you want to remove that part of the template, you’ll have to hire someone to remove that feature or function from your site – so most of your savings just went out the window. Plus, sites regularly update their templates, so all the coding you just paid someone to do to correct your template has to be redone, costing you money again and again.

With a custom design on your own web server, you never have to worry about your template being updated and not functioning. Why? Because you don’t have a template! At Top Jump Marketing, we take all the design and development off your shoulders and bring it in house to our professional team of website developers. They create custom templates based on what we know works. Each site is then optimized for Search Engine Optimization (SEO) and has the added benefit of 50+ business listings – all at no additional cost!

Although with a custom website, the design process does take longer and is a bit more expensive at first, the long-term benefits are worth it! One other thing that website template builders don’t tell you – they are much harder to rank on Google organically.

Ranking on Google

Before you begin your website project, we will ask you what your long-term goals are. Are you looking for a website that is just available for people who know about your site? Or are you looking for a website that you can continue to rank higher and higher organically on the first page of Google?

If your goal is to become one of the top spots on Google organically so you consistently create new sales leads, it will be a hard feat to accomplish with a templated site. Search engines like websites that are unique and properly optimized. They have a number of different things they look for that helps you continue to rank higher and higher – and unfortunately templated sites do not perform well.

Be sure to ask us about our case study on this!

Why Choose a Custom Website?

When you work with Top Jump Marketing to create a custom-built website, it is the first step in making your brand stand out on the web! Our sites give you the edge that will continue to help improve your image while edging out the competition. Each one of our sites are mobile friendly and search engine optimized! They are custom built around your branding and company – and the difference shows. Just look at our portfolio.

Through the custom design process, we take the time to learn about your company, your background, your products, your services, and the image that you would like to portray. We are not finished until you are 100% satisfied with the design.

If you’re ready to learn more about why a custom website is right for you, give us a call at 419-359-5970.

Things that Can Break a Web Form

Unfortunately, it happens to many business owners. You have a fully functioning website, and the emails suddenly stop. If you haven’t made any changes to your website, it’s time to call a web developer to help you determine why your web forms aren’t making their way to you.

When you first had your website completed, did you test your website forms? If not, you should immediately. We request that all companies check every web form on their website the day that it goes live, that way we can resolve any issues immediately. We then recommend that you test them on a regular basis to ensure everything is working properly. However, if you begin to notice that your submissions have slowed, or even come to a halt, feel free to give us a call at 419-359-5970 so we can look “under the hood” of your website.

What Can Cause a Web Form to Break?

When you built your site, you had hoped it would be perfect. While in many instances it can be, there are many instances where technology can cause a headache; this being one of those cases.

We’re all aware that hackers can be a problem for business owners. If a hacker pilfers your leads, they will skip directly over you and route to the hacker’s inbox. They can then sell these leads to your competitors.

You might also be experiencing issues if your email platform changes their spam filters. We’ve seen an increase in problems with Gmail users not receiving the WordPress form submissions. They aren’t even making it through to the spam folder. Instead, they are getting denied completely.

If your server upgraded and did not fully implement, you could also experience issues with your web forms not arriving to your inbox.

What Can You Do About It?

The most important thing that you can do is pay attention to your web form submissions. If anything seems out of the ordinary, hop online and test them yourself. If your test emails aren’t coming through, call our team at Top Jump Marketing to take a look. We’ll provide a detailed assessment of the problem you’re encountering, then help restore your web forms with trusted solutions.

To learn more, call our office at 419-359-5970.

SEO 101

You know you’ve heard about SEO and that it is important to the growth of your company. However, that doesn’t mean you fully understand it, or its true value.

To really understand SEO requires a deeper assessment into how search engines work. I know it sounds tedious, but trust me, your business will thank you for taking the time to learn more about this marketing approach.

How Search Engines Work

Google is unquestionably the king of search engines currently. They average 5.6 billion searches daily worldwide, so we are going to use them as our exemplar search engine. For our discussion, we are going to pretend to live in Chicago, IL. Finally, we’re going to pretend we have an accounting business.

Your future customer goes to Google and enters “accountant” and gets 1,090,000,000 nationwide results. They probably then will begin to use different terms. Maybe they try “Accountant in Chicago”. Great, now they are down to 307,000,000 options. Why? There aren’t 307,000,000 accountants in Chicago. Google searches for any combination of the words “accountants in Chicago” – not just local accountants.

Looking at all those choices, we know that most users seldom look past page 1, so that’s where we want to be. At the top are a couple of pay-per-click (i.e. advertising) listings. Though effective, this form of marketing is VERY expensive as you have to bid against your competitors to get them.

Below that, there is a map that shows other accountants and their locations. This is a good area to be in.

Below the map-based listings, you begin to find the unpaid/organic listings. How are those ranked? By algorithms (a math term meaning formulas) Google has written. This is where SEO begins to come in.

Search Engine Algorithms

All search engines, including Google, use an algorithm, which is a fancy term for formula, to determine what sites rank in what order. That algorithm takes the words in the search “accountants in Chicago” and looks for sites with those same words. The more times those words turn up, the higher the ranking.

So why not make a site and just write “Accountants in Chicago” over and over? Good logic, but it doesn’t work that way. The algorithms are able to “read” the content. If it doesn’t make sense, the site is considered to be in violation of search engine rules and may be penalized.

Instead, those terms must be found within the website content in a way that sounds normal and conversant.

Additionally, who knows what exact terms that future client may choose? Maybe they will go with “Accountant in IL” or “Tax Account in Chicago” or something completely different. Each word is individually considered, so “Accountant in Chicago” will rank different than “Tax Accountant in IL”.

The best way to rank higher in Google and other search engines is through an approach called SEO (which is short for Search Engine Optimization).

Getting Higher Search Rankings

SEO is a way of optimizing your site to grab the attention of the algorithm and encourage it to rank you higher in a natural and organic fashion. It includes not only the words used in your site content, but the design of the site itself and the addition of ongoing content (in the form of blogs) to increase the number of times the focused words can be used naturally. This is just the way Google likes it.

SEO is NOT quick. To avoid being flagged and potentially blacklisted, it takes time to build the necessary content to increase rankings. However, it can be done and for significantly less cost than paying for placement.

SEO not only takes time to work and improve your ranking; it also takes time to accomplish. Writing blogs, ensuring the proper use and placement of key terms and phrases, posting blogs in a regular, scheduled manner, and sharing with your social media platforms (which is a whole other ball of worms) is time-consuming and tedious. You are running business…who has the time?

We do. And it’s a huge part of our business. We’ve gotten very good at it. Contact Top Jump Marketing to discuss where your website currently ranks on Google or other search engines. Let us show you how to improve that ranking and increase your online business visibility. Call us today at (800) 795-2187 or complete the contact form and we’ll be in touch.

Hundreds of Pages with Top Google Ranking

Top placement on a high-traffic Google search keyword is every business owner’s dream. Getting there, however, is more like a nightmare! How do you get ranked higher than your competition on Google without spending thousands of dollars on Google ads? You hire the right marketing company, that’s how.

Our team at Top Jump Marketing has years of experience and it shows. We have achieved literally hundreds of top Google ranking for multiple clients.

Anyone can make such a claim, but we can prove it with real-life examples.

First, how are such results achieved? A careful combination of SEO optimization, focused on appropriate keywords, constantly updating our client’s sites with fresh, new, relevant content and interesting, professionally designed custom websites – tailor made for each client.

You simply don’t get top Google rankings with a stick figure website and remembering to post a blog every now and then. Like any goal worth having, top ranking requires thought, intent and hard work.

Real-life Examples

Here are just a few of the examples of the results our clients are receiving on Google.

Ambassador Construction……………… 201 keywords with top 10 ranking.
Millers Casework……………………. 178 keywords with top 10 ranking.
Sadler Coating Systems………………. 160 keywords with top 10 ranking.
SES……………………………….. 188 keywords with top 10 ranking.
Woolbrights………………………… 149 keywords with top 10 ranking.
ACR……………………………….. 277 keywords with top 10 ranking.
First Class………………………… 435 keywords with top 10 ranking.

We could add many more to the list above, but why belabor the obvious?

What, exactly, do these figures mean? Basically, if you put a word in the search bar of Google, that is a “keyword”. Google uses those keywords, along with other items, to determine what sites come up and in what order.

The more keywords that meet a search phrase, the more likely a website is to be listed and the higher on the list it is ranked.

Why Top Jump Marketing?

Sure, you could design your own site, write your own blogs and articles, learn how to do SEO, update your social media accounts, research and code appropriate meta-tags and keywords, promote your site to all the directories and so forth. But then, when would you have time to run your business?

The team at Top Jump Marketing has years of experience marketing all kinds of different businesses. Our services include more than just throwing up a link or two and calling it a day. Instead, we create content on an ongoing basis.

SEO Plan

Top Jump Marketing offers a comprehensive SEO (Search Engine Optimization) plan that includes:

On-site blog publication
Link building
Social bookmarking
Directory submission
Blog commenting
Search engine submission
Creation of link wheels
Integration of meta-tags and keywords
And so much more!

Keyword Research for your business type top keywords

We research keywords to determine the best possible combination for your business in your marketplace.

As you can see from our success, we have the experience and knowledge to get your business literally hundreds of keywords ranking in the top 10. That correlates directly into more eyes on your website listing and a significant increase in potential revenue for your business.

Multi-location approach

Most online searchers, looking to make a purchase or get service, will look at local listings and will frequently include a location name (such as “Mansfield, OH”). In fact, more than 3 billion localized searches occur monthly on Google! By adding various locations your business serves directly into your keywords that are routinely promoted in our SEO package, we substantially increase your probability of being “found” by an online searcher in your service area.

One-Stop-Marketing

Top Jump Marketing does everything. We not only design your website and promote it on your behalf, we are also a full-service marketing organization. Our other services include:

Direct mail
Printed materials
Telemarketing
Social media campaigns
Email funnels
Logo design
So much more!

Keeping all of your marketing in one location is not only convenient, but it also ensures an integrated, holistic approach, a dovetailing of ideas and designs that make your business truly unique in the online community.

Is your business ready to take the next step in online marketing? Call the Top Jump Marketing professionals at 419-359-5970 and get ready for more success.

Why You Need a Professionally Designed Logo

Your business logo is a visual symbol that represents both you and your company. It is what your potential customers see and what consumers are most likely to associate with your company in the future. Humans are visual beings, so that little image is incredibly powerful…or potentially damaging to your business.

Your logo is everywhere…on your website, business cards, letterhead, all advertising, maybe even the apparel you and your employees wear every day. It is the visual equivalent of your handshake to every potential customer. Whether your company is perceived as professional or sub-par is a snap judgment made in that initial first impression your logo makes.

Truly outstanding logos can become as important as the name of the company they represent. Think of the Nike swoop. You don’t even need the word “Nike” in the frame. Just see the swoop and you instantly have the association. That is the power behind a logo.

Key Logo Points to Consider

The creation of a logo is exactly that—a creation. It should be a contemplative process, rather than something you throw together in an hour and a half. The most effective commercial logos have key aspects in common:

Simplicity. Using a strong, simple image is incredibly effective. Doubt it? Again, consider that single swoop. Strong, simple and instantly identifiable with its company.

Strong. Make a strong visual statement with the use of vibrant or memorable colors or striking combinations.

Consistent. Do NOT have different logos for different applications of the same company. Use the same logo on your business cards, social media cover pics and apparel applications. Going farther, use the EXACT same colors in each logo. Even small shade or font variations can detract from the overall goal.

Unique. Be sure to look at the logos of your competitors. In some industries, it is extremely easy to inadvertently look like someone else. For your logo to shine, it needs to be as uniquely yours as possible, just as your business is unique.

Long-Term. To establish your logo as representative of your company, you need to think long-term. Changing that logo annually will never give you the type of company branding you’re looking for. Particularly online, effective company branding has been shown to increase sales, both in terms of number of sales and revenue per sale.

Why Work with Top Jump Marketing?

The professionals on the Top Jump Marketing team have decades of experience in all facets of marketing, including print design, logo development, social media management, and corporate website design and promotion. Just like you’re an expert in your field, Top Jump Marketing is an expert in ours.

We will work with you to not only identify the perfect logo, but we can also assist with getting that logo recognized, getting your company branded, and getting that revenue flowing.

Call us today at 419-359-5970. Let us show you the difference a professional designed logo can make in your business success. We look forward to speaking with you soon.

There is Nothing “Phunny” About Phishing

We recently heard from one of our clients who received an email from “Melynda”. The email stated Melynda is a photographer and claimed copyright infringement regarding photos used on our client’s website. Obviously, this caused great alarm and required immediate attention. Or did it? This is an example of a phishing scam and has been documented in multiple sources online. We encourage you to research this for yourself.

In case you receive a comparable email, the “sender” is generally Mel, Melinda or Melynda. As noted, she claims her intellectual property in the form of photos has been stolen and demands you remove them immediately. The email even offers to “prove” ownership and provides a link for you to follow. DON’T!!! This is all a bunch of garbage designed to gain access to your personal information.

Phishing?

The Oxford Dictionary defines phishing as “the fraudulent practice of sending emails purporting to be from reputable companies in order to induce individuals to reveal personal information, such as passwords and credit card numbers”.

Dating back to the 1990s, phishing is one of the oldest, and most common, forms of cyber scam. In fact, phishing is so pervasive that statistic indicate over 78% of all data breaches are a result of a phishing attack. Notable phishing related data breaches in the last 5 years include:

Hackers (Phishermen) convinced Hillary Clinton’s campaign chairman John Podesta to give up his Gmail password, opening his mail up for their perusal.
Apple iCloud servers were breached on multiple fronts and intimate photos of several celebrities were made public.
University of Kansas employees were convinced to share their paycheck direct deposit information, costing them their paychecks.

As you can see, this form of cyberattack works on intelligent, well educated individuals just as well as the gullible, naïve, or elderly – even you could be a victim!

The information phishing attacks looks for are generally either

Financial information, such as credit card numbers
Personal information, like passwords
The user to click on a link/download and allow ransomware installation on a system.

Regardless of what the phisherman wants, it is an attach on your system and your business.

Why is Phishing Effective?

According to cybersecurity officials, so-called “phishermen” can purchase phishing “kits” on the dark web. These kits are what makes the scam look so realistic and fool the intelligent eye. A kit provides the framework and information necessary to set up a fake website, fake URL, and fake email all of which are designed for one single purpose – to convince you of the sender’s legitimacy and convince you to provide the information they want.

The kit works like this:

The legitimate website is cloned to look like a reputable company you trust.
The login page is changed to point toward a script focused on stealing your credentials.
These modifications are then bundled together in a Zip file and sold as a kit on the dark web.
Once purchased, the cybercriminal uploads this zip file to the fake website and the files are unzipped.
Emails are then sent with links that point to the fake website. When you login, you receive the script that asks you for your personal information. Since you’re a professional, you want to immediately handle the problem and provide the information.

A company called Ironscales monitored 50,000 fake log-in pages. The most common companies for phishers to clone were:

PayPal – 22%
Microsoft – 19%
Facebook – 15%
eBay – 6%
Amazon – 3%

How to Reduce Your Risk of Getting Caught

There are some steps you can take to reduce the risk of being a phishing scam victim.

Always double-check the spellings in URLs before you click on a link or share sensitive data. Frequently, these have a minor, and easily overlooked change. For example, PayPal may show as Paypal
Watch for URL redirects, where you are sent to a fraudulent website, with a duplicated design.
If you receive a suspicious email, don’t hit respond. Instead, open a completely different email. This prevents the hacker from gaining access to your system.
Don’t share personal data such as birthdays, vacation plans, your phone number or address on social media. Cyber thugs can use this information to make their phishing expeditions more believable.
Have your IT department “sandbox” all inbound email. This step checks the validity of all links BEFORE the email hits your computer.
Get Top Jump Marketing’s Ongoing Security/Protection Program. This won’t stop a phishing attempt; but should that attempt result in damage to your existing site, it will get your site repaired at no cost to you. Additionally, the increased security and routinely updated WordPress platforms may reduce to potential for a cyberattack in the future.

For more information, please call the Top Jump Marketing team today at (800) 795-2187 and make cancel the cybercriminals “phishing” license on your business website.

Upgrades for Your Website

The trend toward digital advertising continues to rise. The good news is that having a professional website can make you stand out like never before. The bad news is that hackers are rampant, website speeds are now calculated for ranking your site in search engines like Google, and heavy traffic can bog down your site.

The best news is that Top Jump Marketing has solutions to make your current website a success. As more people turn to digital avenues, attracting potential clients is key to your success. Allow our team the opportunity to discuss the many options available to protect your company, website, and customers. All it takes is a call to 419-359-5970 to provide you with the guidance needed for a successful web presence.

Popular Website Upgrade Options

HTTPS (SSL Certificate). When a website URL has the added ‘s’ in front of the domain, it is a clear indicator that the website has added an active SSL Certificate. This is a digital certificate that enables an encrypted connection and provides authentication for your website. The SSL certificate ensures that the communication passed between the website and the client is secured, preventing hackers from retrieving their personal information. It provides your clients with the peace of mind that your website is authentic and encrypted. Plus, search engines will favor your website more, leading to higher rankings in search results.

Ongoing Security. Many website platforms provide some built-in security but will require further protection and maintenance to keep you free from new hacking techniques. By adding security and monitoring protection, you can be confident that your website has the top-of-the-line defense against all new hacks. The best news is that if a troublesome hacker does break through, our warranty protection will cover the repair of your site at no extra cost to you!

Speed Upgrade. When browsing the web, we all want everything to be super-fast. Our speed upgrade option may be the best thing you can do for your existing website. By stripping out unneeded functions, we can improve the performance of your site (just recently we shaved 5 seconds off the loading time of a website). And an added bonus, Google and other search engines are making speed a factor in rankings. So, speed upgrades have the potential to boost your organic rankings so you can get more online leads.

Hosting Upgrade. Having a dedicated IP address on a server that isn’t shared with 100s of websites (which is common for budget $10-15/month plans) can vastly improve the user experience for larger websites. Upgrading your hosting can increase speed, increase available hard drive space for content, and mitigate the “neighborhood reputation” risk brought on by sharing an IP address with 100s of other websites that could be hacked with viruses or be sending out mass amounts of email spam.

Call Today to Learn More

We look forward to discussing these and many other options to help improve your website. Our team is always happy to discuss other additions including online instant messaging, real-time widgets, on-exit pop ups, ongoing SEO, content development for new pages, and so much more! Please call us at 419-359-5970, so we can help make your website the best it can be.

You’ve been hacked…now what?

In the online universe we live in, being hacked is a serious concern for your website. Though it is true that the most valuable targets are large corporations, hackers will try just about anywhere. That includes your website.

Generally speaking, smaller company websites have less security and are easier to hack, making them more vulnerable, and therefore more attractive, targets for online thugs and hoodlums.

There are steps you can take to increase your security and make your site less hackable. Some of those steps include:

Employ website security tools
Keep all software up to date
Utilize complex usernames and passwords
Use HTTPS (SSL verification)

None of these will make your site 100% secure, though each will reduce its vulnerability.

So, if your site does become compromised, then what?

What to Do Now

If your site is compromised by a hacker, it is absolutely imperative that you address the problem immediately! That site is your company’s responsibility and, just like other company assets like vehicles and equipment, your company potentially faces a liability risk.

The following steps must be undertaken immediately.

Contact the host
Identify and reverse the damage
Change all passwords
Create a backup (hopefully you had already done this)
Update all website security
Create a website maintenance plan

It is a LOT of work to get everything done, not to mention some of it requires specialized knowledge and experience. That’s why we recommend working with a professional technical team…like our team at Top Jump Marketing.

We will:

Identify the damage inflicted
Remove malicious code installed
Remove all backdoor access
Provide information for increased security-

With constant changes in technology, it is virtually impossible to prevent every single hacker on the Internet from challenging your site’s integrity. However, should your site become compromised, remember the team at Top Jump Marketing is ready to stand by you. Working together, we will identify any weaknesses in your site’s security and get the problem(s) corrected.

Website Maintenance Program

As hackers become increasingly sophisticated, ongoing maintenance of your site becomes increasingly urgent. The most valuable defense your site has against the onslaught of virtual marauders is diligence and cutting-edge security.

This all takes time, knowledge, and experience. That is why Top Jump Marketing has designed a website maintenance package. This package includes:

Ongoing and automatic security upgrades
Security monitoring
Full updated WordPress platform
Fully updated themes and plugins
BulletProof security maintenance
Site is fully backed up to two separate locations monthly
Warranty

Warranty? Yep. As a member of the Top Jump Marketing maintenance program, if your covered site is ever hacked or compromised, it will be repaired FREE.

Want to learn more? Contact the professionals at Top Jump Marketing today at 419-359-5970 and see what we can do for you.

Ensuring your Website is Digitally Accessible

Digitally accessibility is needed now more than ever as we continue to see marketing trends shift towards digital communications for every demographic. If your organization is committed to accessibility and/or limiting your potential liabilities, you will need to create a digital accessibility policy.

What exactly is a digital accessibility policy? It is a statement that confirms your company has a fully inclusive digital footprint. This includes your website, PDF documents, webchats, mobile applications, invoices and more. While this might seem daunting, providing your clients, employees, and audience with proper accessibility is required by the Americans with Disabilities Act. When you create a digital presence that is accessible to all, your company will be in compliance.

The good news is you don’t have to make this transition alone. The team at Top Jump Marketing is here to help you ensure your digital avenues are fully accessible. Call 419-359-5970 to learn more.

Step 1: Learn Digital Accessibility Basics

When you create your digital accessibility plan, you need to first understand what it means to be digitally accessible! Understanding what makes a website accessible and inaccessible will help you create a plan for your organization. Consider the following questions:

What does the ADA require to be digitally accessible?
For people with vision impairments, does color contrast play a role in accessibility?
How does your content work alongside assistive technologies?
Does your video content have auto-play options with captions?

If you haven’t had a chance to look at the Web Content Accessibility Guidelines (WCAG) yet, Top Jump Marketing highly suggests it. Once you truly understand what is required, you will have the basics down.

One thing that is important to note: your company can be held liable if you do not have an accessible online presence. Companies have been sued by people who have not been able to easily access their content. The good news is Top Jump Marketing can take your digitally accessibility needs and provide you with solutions you can count on.

Step 2: Define what your organization needs to be digitally accessible

Before you begin, your company should define what is expected for your digitally accessible policy. Consider everyone who utilizes your digital applications – employees, clients, online audience, anyone who might use your digital tools. Each of these people will need to have a full functionality for your digital presence.

It’s understandable if you don’t have all the answers. There’s no need to stress. You will not have to go through this process alone if you reach out to our team. Top Jump Marketing is here to help you understand what is required and help you implement it.

Step 3: Hire a team of developers with digital accessibility experience

When your website was created, you might not have known about digital accessibility, or had a team who could properly handle web content accessibility guidelines. The good news is you don’t have to start from scratch. Top Jump Marketing can help create digital accessible solutions that work alongside your current online presence. We will help you create a digital accessibility policy without having to reinvent the wheel.

Our team of developers will help implement a plan that builds on your existing content and transition your current digital presence to comply with WCAG and ADA requirements.

Step 4: Prepare Your Accessibility Statement

Having an accessibility statement is a declaration to your clients, employees, and vendors that you are committed to web accessibility. Having a clear, concise message that defines all the methods that you’ve used will help protect your company and provide your digital users with peace of mind. Don’t worry if this seems overwhelming, the Top Jump Marketing team can help you create your accessibility statement.

Step 5: Ongoing Maintenance for Digital Accessibility

Like all digital trends, accessibility will require your organization provide ongoing maintenance and accessibility checks. When you work with our team at Top Jump Marketing, you can rest assured that we will continue to stay up to date with your accessibility needs so your efforts do not lag and your company stays fully protected.

In Conclusion

The most important thing to remember is that your company is not alone. Our team members are here to help you create a digital accessibility policy that can be easily implemented. We will be by your side every step of the way.

If you’re ready to have your organization take the steps required to be digitally accessible, please call our team at 419-359-5970.